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Advertising and Brand Building Principles and Case Studies edited by K. Pongiannan
635.00

About Book:- In the modern world, advertising remains the most influential element for the promotion of a product/service. Advertising has become the most crucial and important part of marketing strategies. Attracting and retaining consumers is a challenging task in the present day competitive world. Advertising has got a different dimension after the integration of world

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Advertising and Marketing Strategies A Lifestyle Approach by Savita Hanspal
480.00

About Book:- Marketers in India are under increasing pressure to become more and more competitive. In this era of mass production and customisation, the marketers have to divide the market into distinct and meaningful segments and evaluate, select and concentrate on those segments that can be served effectively. Lifestyle analysis is an important tool for

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Afghanistan and the Great Game by Suhash Chakravarty
680.00

About Book:- After the terrorist attacks of September 11, 2001 in the U.S., Afghanistan and the Great Game have been focused as the centrepiece of international attention. Commentators have been somewhat episodic in their treatment of issues in the present-day Afghanistan and the renewal of Great Game. Suhash Chakravarty has sought to present struggle against

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Afro-Asian Conflcits Changing Contours, Costs & Consequences edited by Seema Shekhawat
730.00

About Book:- The issues of conflict and peace are of immense relevance in the post-cold war scenario, which has witnessed an unprecedented rise in violent conflicts locally with global ramifications. Whether it is Asia or Africa or other continents, the conflicts have been protracted with horrendous consequences. This volume looks at some of the conflicts

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After 50 Years by P.V. Dhamija
385.00

About Book:- The book is a fascinating picture of the socio-cultural and political landscape of 50 years of Independent India. It presents a complex interplay of patterns of feudalism and democracy, exploitation and social justice, poverty and affluence, intrigue and morality, corruption and probity, superstition and fatih.

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Agricultural Finance in India The Role of NABARD by K. Prabhakar Rajkumar
685.00

About Book:- Agricultural production in India depends upon millions of small farmers. It is the intensity of their effort and the efficiency of their technique that will help in raising yields per acre. Because of inadequate financial resources and absence of timely credit facilities at reasonable rates, many of the farmers, even though otherwise willing,

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Agricultural Inputs and Services in India by D. Amutha
1,485.00

About Book:- Agricultural sector occupies a key position in the Indian economy. It provides employment to about 65 percent of the working population of India. It is but natural that the problems of farmers are addressed with a sense of urgency. Although Indian agriculture is way back compared to the levels in developed countries, some

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Agriculture and Rural Development in India Post-Liberalisation Inititiatives by Astha Ahuja
580.00

About Book:- Although agriculture is still the backbone of the Indian economy, at least in terms of employment, the impulses of reforms have been relatively less in scope and depth in this sector. This book explains the key reform measures undertaken for the development of agriculture and rural areas since 1991. To provide the necessary

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Agriculture and Rural Development in India Since 1947 by Chandra Sekhar Prasad
2,485.00

About Book:- The present work traces developments in Indian agriculture and transformation of rural India during the post-Independence period. It explains the key reform measures undertaken for the modernization of agriculture and raising the standard of living of the rural population. Part I of the book, containing 15 chapters, provides a detailed description of the

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