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A New Paradigm of Development: Sumangalam (Pb) by Bajrang Lal Gupta
90.00

About The Author:- About The Author:- Bajrang Lal Gupta did his post-graduation in Economics from Rajasthan University, Jaipur in 1966. He received his Phd from Kurukshetra University for his thesis on ‘Value and Distribution System in Ancient India’ in 1985. with a long career in academics behind him, he retired as Reader from Delhi University

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A New Paradigm of Development: Sumangalam by Bajrang Lal Gupta
540.00

About Book:- Humanity has paid a high price for the development model it adopted since the Industrial Revolution. Based on Western notions of linear progress, exploitation of resources, consumerism and equating material prosperity with happiness, it has caused global warming, environmental pollution, decimation of bio-diversity, toxicity of food products and decline of soil fertility. Human

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Adoption of New Technology Production, Efficiency and Agrarian Relations by Bhagaban Swain
590.00

About Book:- The book is about technology and agricultural productivity in Orissa. In order to bring about ‘Green Revolution’, new mechanical devices like irrigation, fertiliser, tractor, thresher, harvester and tubewell equipments have been put into operation. The data-base along with concepts and methodology have been weaved into eight comprehensive chapters and a bibliography. This work

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Advertising and Brand Building Principles and Case Studies edited by K. Pongiannan
635.00

About Book:- In the modern world, advertising remains the most influential element for the promotion of a product/service. Advertising has become the most crucial and important part of marketing strategies. Attracting and retaining consumers is a challenging task in the present day competitive world. Advertising has got a different dimension after the integration of world

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Advertising and Marketing Strategies A Lifestyle Approach by Savita Hanspal
480.00

About Book:- Marketers in India are under increasing pressure to become more and more competitive. In this era of mass production and customisation, the marketers have to divide the market into distinct and meaningful segments and evaluate, select and concentrate on those segments that can be served effectively. Lifestyle analysis is an important tool for

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