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Advertising and Brand Building Principles and Case Studies edited by K. Pongiannan

635
About Book:- In the modern world, advertising remains the most influential element for the promotion of a product/service. Advertising has

Advertising and Marketing Strategies A Lifestyle Approach by Savita Hanspal

480
About Book:- Marketers in India are under increasing pressure to become more and more competitive. In this era of mass

Afghanistan and the Great Game by Suhash Chakravarty

680
About Book:- After the terrorist attacks of September 11, 2001 in the U.S., Afghanistan and the Great Game have been

Afro-Asian Conflcits Changing Contours, Costs & Consequences edited by Seema Shekhawat

695
About Book:- The issues of conflict and peace are of immense relevance in the post-cold war scenario, which has witnessed

After 50 Years by P.V. Dhamija

385
About Book:- The book is a fascinating picture of the socio-cultural and political landscape of 50 years of Independent India.

Agricultural Finance in India The Role of NABARD by K. Prabhakar Rajkumar

560
About Book:- Agricultural production in India depends upon millions of small farmers. It is the intensity of their effort and

Agricultural Inputs and Services in India by D. Amutha

1485
About Book:- Agricultural sector occupies a key position in the Indian economy. It provides employment to about 65 percent of

Agriculture and Rural Development in India Post-Liberalisation Inititiatives by Astha Ahuja

580
About Book:- Although agriculture is still the backbone of the Indian economy, at least in terms of employment, the impulses

Agriculture and Rural Development in India Since 1947 by Chandra Sekhar Prasad

680
About Book:- The present work traces developments in Indian agriculture and transformation of rural India during the post-Independence period. It

Agriculture and Sustainable Development in India by Chandra Shekhar Prasad

770
About Book:- Indian agriculture was traditional and stagnant in every respect on the eve of Independence in 1947. It was

Agriculture in India Institutional Structure and Reforms by Kartik Prasad Jena

745
About Book:- Use of modern methods of production is conditioned by the institutional framework of a production sector. If the

Agriculture, Rural Banking and Micro Finance in India edited by Rais Ahmad

770
About Book:- Agricultural sector occupies a key position in the Indian economy. It provides employment to about 65 percent of