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Advertising and Brand Building Principles and Case Studies edited by K. Pongiannan

About Book:- In the modern world, advertising remains the most influential element for the promotion of a product/service. Advertising has

Advertising and Marketing Strategies A Lifestyle Approach by Savita Hanspal

About Book:- Marketers in India are under increasing pressure to become more and more competitive. In this era of mass

Agricultural Finance in India The Role of NABARD by K. Prabhakar Rajkumar

About Book:- Agricultural production in India depends upon millions of small farmers. It is the intensity of their effort and

Agricultural Inputs and Services in India by D. Amutha

About Book:- Agricultural sector occupies a key position in the Indian economy. It provides employment to about 65 percent of

Agriculture and Rural Development in India Post-Liberalisation Inititiatives by Astha Ahuja

About Book:- Although agriculture is still the backbone of the Indian economy, at least in terms of employment, the impulses

Agriculture and Rural Development in India Since 1947 by Chandra Sekhar Prasad

About Book:- The present work traces developments in Indian agriculture and transformation of rural India during the post-Independence period. It